We were introduced to Mana Kanna, a company specializing in Kanna (Sceletium tortuosum) health products, to create a comprehensive brand identity. They were a start-up company with just a name. No logo, no nothing. Our goal was to develop a cohesive and impactful brand presence that resonated with their target audience and at the same time reflect the holistic benefits of their products. The health and wellness market can be quite saturated so are team did thorough research on competitors and the market looking for ways to have this brand standout. Oh boy did we do just that!

Objective:

To create a bold and earthy brand identity for Mana Kanna that would not only speak to their target audience but also align with their approach to holistic health and wellness supplements. We had to be strategic in crafting this brand identity as the health and wellness supplement market can be quite saturated. This is why our team created branding that used bold earthy tones and typography that reflects this modern age.

Outcome:

The brand identity and package design we developed for Mana Kanna successfully positioned the company as a leader in the Kanna health product market. The cohesive visual and digital presence strengthened brand recognition, fostered customer loyalty, and contributed to overall business growth.